ICE CAMPAIGNS

Castle Lite | Chance the Rapper

Ice Campaigns
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Client: Castle Lite

Request: To use ice as part of an activation to reveal the international artist scheduled for their annual Castle Lite Unlocks event.

This was a unique proposal where we had to focus on turning our crystal clear ice into a not so clear setup. The focus was to build a wall that would wrap around the 3 key points of the reveal namely, the venue and date, the local supporting artists and then big reveal of the headline artist.

So even with that being a challenge on its own in terms of build and assurance of hiding the display behind the ice, we needed to develop a strategy of reveal by which participants would have the opportunity to chip away at the ice piece by piece to reveal each section.

Challenge accepted and as you can see by these images we developed the perfect solution that one promoted the unlocking process of the campaign and kept to the brands brief.

For a full video view of this event please watch below. This live feed was shared over 200 times and viewed 13 000 times.

To view the whole event please click here!

Castle Lite | Ziyabanda

Ice Campaigns
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Client: Castle Lite and Ogilvy

Request: So in this campaign, both Ogilvy and Castle Lite approached us to assist them in the development of a unique brand campaign that focused on developing a song with ice to carry the message of -2.5 degrees.

That started a range of discussions and recordings in the studio of ice breaking and smashing ice in many different ways while recording the sound. This then was turned into a successful online campaign that focused on promoting the Ziyabanda song grossing a whopping R40 million in free publicity.

After the song had a successful online launch with it being viewed more than R6 million times, the question was what next? Well, the only option we had was to take a song that was made out of ice and to play it on ice and that’s when the ice record came along.

Take a look at the clips below to get a detailed look at how we at Ice Art can add value to any campaign.

 

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