Client: Castle Lite
Request: To use ice as part of an activation to reveal the international artist scheduled for their annual Castle Lite Unlocks event.
This was a unique proposal where we had to focus on turning our crystal clear ice into a not so clear setup. The focus was to build a wall that would wrap around the 3 key points of the reveal namely, the venue and date, the local supporting artists and then big reveal of the headline artist.
So even with that being a challenge on its own in terms of build and assurance of hiding the display behind the ice, we needed to develop a strategy of reveal by which participants would have the opportunity to chip away at the ice piece by piece to reveal each section.
Challenge accepted and as you can see by these images we developed the perfect solution that one promoted the unlocking process of the campaign and kept to the brands brief.
For a full video view of this event please watch below. This live feed was shared over 200 times and viewed 13 000 times.
To view the whole event please click here!