Client: Castle Lite and BW Productions
Request: Well as you know we are the ice guys, we know how to add the chill factor to any event or experience. So, when the client approached us to build not one but three ice bars around the country as the headline experience to their national event, we knew something magic was about to happen.
Based on the brief we went about designing and setting up the logistical challenge that lied ahead, we had to build and breakdown 3 bars with an identical layout to each other across Johannesburg, Durban and then end the campaign in Cape Town.
Once design was completed, we started the business of cutting and shaping 15 tons of ice into the needs for the build, art work was supplied with key aspects such as a lounge, DJ booth, 4m ice bar and iconographic elements per region.
The outcome was the coldest bar experience in Africa and rocked all 3 cities in the middle of summer.
Challenge Excepted! Challenge Delivered!