Based in South Africa, we specialise in high quality, hand carved ice creations ranging from ice sculptures to ice bars, ice product replicas, ice lounges, large scale ice installations for events and launches, live ice carvings on site with chisels and chainsaws, elements frozen in ice, logo ice sculptures, backdrops and scenery for film shoots, ice serving stations for buffets and banquets, shooter luges, ice sculpture fountains, ice curtains and many other creations. From the larger than life size ice sculpture replicas and ice bars, all the way through to intricate individual table centrepieces – you name it, we can create it in ice, ice baby!



Ice Art was first started in 2004 by James Cussen in Cape Town. During this time Ice Art has worked on many magnificent ice sculpture projects both on a local, national and international level. James and Matthew were also involved with the ground-breaking project of the Ice Lounge at the V+A Waterfront…. Africa’s first Ice Bar.


Ice Art is the only company on the African continent that specializes in the medium of ice as a tool for the development of marketing strategies that allow brands the opportunity to engage with their target in ways that are truly unique and experiential.

We see ourselves as a partner in the marketing mix for all things relating to ice. We provide a unique, experiential, brand building and marketing tool focusing on supporting our clients as a fully encompassed strategic and marketing partner.

Ice Art focuses on engaging with all key partners within the marketing mix ensuring that at all times objectives are achieved and clients are satisfied with our overall service.


Our core business offering is based on 6 strategic approaches to our clients need, these approaches allow us to integrate our services in all three core spheres of marketing, above, below and through the line.

Ice Arts core business offering:

  • We provide entertainment with a brand focus.
  • An awesome and unrivalled brand tool.
  • ENHANCED consumer experience at any event.
  • Unique and Refreshing concept to leverage your brand.
  • A COOL tool to encourage product trail and purchase.
  • Excellent Brand Activation tool AND we do all the work.

Based on the above Ice Art segments our service offering into 6 core sectors of development where Ice can be used as a medium to promote your brand.

Years in Operation
Kg's of Ice Used
Ice Sculptures Created